基于结构方程模型的新能源汽车购买意愿影响因素的实证分析

Empirical Analysis on Influencing Factors of New Energy Vehicle Purchase Intent Based on Structural Equation Model

从实证的角度出发,分析感知价值和调节因素对消费者购买新能源汽车的意愿的影响。首先,提出假设,构建新能源汽车购买意愿的理论模型;其次,设计调查问卷,通过SPSS软件对问卷的信度和效度进行检验;再次,利用AMOS软件构建新能源汽车购买意愿的结构方程模型(SEM),通过分析验证假设。结果表明:感知价值和调节因素对消费者购买新能源汽车的意愿均存在显著正向影响,假设成立。

From an empirical point of view,the impact of perceived value and regulatory factors on consumers’willingness of buying new energy vehicles is analyzed.Firstly,this paper puts forward the hypothesis and constructs the theoretical model of the new energy vehicle purchase intention.Secondly,a questionnaire was designed and its reliability and validity were tested by SPSS.Thirdly,a structural equation model(SEM)of the new energy vehicle purchase intention was constructed through AMOS.Through analysis and verification of the hypothesis,the results show that:perceived value and regulatory factors both have a significant positive impact on consumers'willingness of buying new energy vehicles,and the assumption is sound.