移动传播场域的话语冲突与秩序重构

Discourse Conflict and Order Reconstruction in Mobile Communication Field

移动传播的"去中心化"和"去边界化"改变了社会构型和传播逻辑,驱动移动网络空间的话语转向。话语祛序的媒介实践改变了话语冲突的生成机制和意识形态形塑的主要路径。新技术、新文本、新场景颠覆了移动场域的话语权结构。移动网络空间的符号抗争改变了话语冲突的隐喻机制。基于文化自觉和国家治理的多元话语主体建构命运共同体、新型主流媒体通过"四态"建设巩固主流意识形态阵地、内外合力重构话语体系是移动传播场域弥合分歧、秩序重构和价值引领的可行策略。

The"decentralization"and"demarcation"of mobile communication have changed the social configuration and communication logic,driving the discourse turn of mobile cyberspace.The media practice of discourse dispelling order has changed the generation mechanism of discourse conflict and the main direction of ideological shaping.New technology,new context and new scenes have subverted discourse power structure of mobile cyberspace.The symbol struggle in mobile communication has changed the metaphor mechanism of discourse conflict.It is a feasible strategy for mobile communication field to bridge differences,reconstruct order and guide value orientation by multi-discourse subject building up a community of destiny based on cultural consciousness and state governance,by new mainstream media consolidating the mainstream ideological position through the construction of"four states"and by reconstructing the discourse system through internal and external forces.