摘要
针对荆楚文化特色,提出具有地域文化特色的文创产品设计。运用符号学的设计方法,首先以荆楚文化的典型代表黄鹤楼为设计载体,从造型、色彩、纹样3个方面进行特征分析;其次,基于载体提取元素符号,结合"大武汉"字样,并在此基础上以形状文法进行推敲,应用于设计实践中。通过对荆楚文化的符号学设计方法研究,旨在把具有地域文化特色的文化元素运用到现代设计中,实现文化的开支散叶,并为文创产品基于地域特色的设计提供具有可行性的思考方向。
According to the characteristics of Jingchu culture,the design of cultural and creative products with regional cultural characteristics is proposed.First of all,the Yellow Crane Tower is a typical representative of Jingchu culture,so analyzed from Yellow Crane Tower's three aspects:shape,color and pattern.Secondly,extract the element symbols from the Yellow Crane Tower and the Chinese character“Great Wuhan”,and design with the shape grammar.Through the study of Jingchu culture semiotics design method,it aims to apply the cultural factors with regional cultural characteristics to modern design,promote the development of culture,and provide reference for the design of cultural creative products with regional characteristics.
出处
《设计》
2019年第4期131-133,共3页
Design
关键词
荆楚文化
符号学
形状文法
文创产品
Jingchu culture
Semiotics
Shape grammar
Creative products
