数字网络环境下商标侵权证成的难点与分解

Difficulties and Decomposition of Trademark Infringement Certification in Digital Network Environment

随着网络技术的飞速发展及各种商业模式的推陈出新,网络环境下的商标侵权行为日渐多发,与此同时,与传统产业环境下形态迥异的商标侵权新问题也日渐凸显。本文结合近年来司法实践中发生的涉网商标侵权案例及由此反映出的新问题,尝试对网络环境下的商标性使用、商品或服务类别的区分、混淆可能性等问题进行探讨和分析。

With the rapid development of network technology and the innovation of various business models, trademark infringement under the network environment is increasingly frequent. At the same time, new trademark infringement problems different from those in the traditional industrial environment are becoming increasingly prominent. Based on the cases of trademark infringement involving Internet in recent years and the new problems, this paper attempts to discuss the trademark use, the distinction of goods or services, and the possibility of confusion under the network environment.