日用陶瓷产品的多元化设计探究

Diversified Design of Daily Ceramic Products

目的探究日用陶瓷的艺术定义及其多元化设计的方向和策略。方法结合日用陶瓷与人们生活的紧密联系,对日用陶瓷的定义及发展现状进行分析,指出其缺少竞争力、缺少文化价值与使用价值、缺少市场分析等不足,从造型、装饰、材料等方面分析日用陶瓷产品设计的发展方向,最后从人性化、交互性、趣味性和情感化角度展开具体策略分析,并对未来日用陶瓷产品设计的整体思路进行整理和思考。结论在日用陶瓷产品的设计过程中,将多元化设计风格融入其中,以开放的思维进行尝试,是准确把握产品设计与消费者心理活动规律契合点的关键,也是实现陶瓷产品功能、形式与文化、情感相统一的有效途径,赋予了日用陶瓷产品永恒的生命力。

The paper aims to explore the artistic definition of daily ceramics and the direction and strategy of its di- versified design. The definition and development status of daily ceramics were analyzed according to the close relation- ship between daily ceramics and people's life. The lack of competitiveness, cultural value, use value, market analysis, etc. were pointed out. Then the development direction of daily ceramic products was analyzed from the aspects of modeling, decoration and materials. Finally, specific strategies analysis was carried out from the perspective of humanization, inter- action, interest and emotion. Overall thinking of the future daily ceramic product design was arranged and thought. In the process of designing daily ceramic products, integration of diversified design style and taking all kinds of inspirations with open thinking is an effective way to realize the unified function, form, culture and emotion of ceramic products. It endows the daily ceramic products with the eternal vitality.