从用户需求角度谈产品设计的“功能性”与“美观性”

On the“Functionality”and“Aesthetics”of Product Design from the Perspective of User Demand

文章对"功能性与美观性"两者在产品设计中的应用关系进行研究。以当今用户的需求为出发点,通过其消费行为去分析多元化消费需求对工业产品设计产生的影响。在经过经济、技术的快速发展下,消费者不再像过去一样单单为产品本身的价值买单,他们在精神消费上有着大量的资金投入,意味着用户愿意在经济能力范围之内去换取更多产品带来的附加价值(比如精神愉悦感、产品体验感、优质的品质氛围等等)。在此背景下,"功能性和美观性"相辅相成更能增进用户对于产品的好感度,提升对于企业品牌的忠诚度。

This paper studies the application of functional and aesthetic in product design. Starting from the demand of current users, this paper analyzes the impact of diversified consumer demand on industrial product design through their consumption behaviors. After the rapid development of economy, technology, consumers are no longer as in the past only pay for the value of the product itself, they have a lot of money on the spiritual consumption, means that the user would you like to go to for more products in the range of economic capacity of additional value (such as mental pleasure, product experience, excellent quality of atmosphere, etc.). In this context,“functionality and aesthetics” supplement each other, which can enhance users' favorable impression of the product and enhance their loyalty to the enterprise brand.