清远地区酒店业发展的影响因素与对策

Study on the Influencing Factors of Hotel Industry Development in Qingyuan and Corresponding Strategies

文章通过分析清远地区酒店业发展现状,发现其在酒店发展布局、吸引力、服务质量、酒店专业人才储备等方面存有不足。为了促进清远地区酒店业健康持续发展,文章提出酒店业要主动应对"互联网+"时代下消费者新需求、多元化媒介传播渠道和清远酒店产权归属等影响因素的挑战,充分把握政府关于旅游业发展战略性布局的机遇,从酒店多元化发展、旅游目的地形象设计、过夜率提升及酒店管理模式和人才培养模式等维度分析清远地区酒店业发展对策。

With an analysis of the development of the hotel industry in Qingyuan, this paper finds that there are deficiencies in hotel development and distribution, attraction, service quality and human resources. In order to promote sustainable development of the hotel industry in Qingyuan, it is proposed that the hotel industry should actively meet the challenges of consumers ' new demand, diversified media channels and ownership of hotels in Qingyuan in the era of “Internet plus”. Hotel industry should fully grasp the opportunity of strategic layout of the tourism industry under the guidance of the government. The paper concludes with suggestions on the development strategies of hotel industry in Qingyuan from different dimensions, including diversified development, construction of tourism destination image, increase of overnight rate, management pattern and professional training.