全域旅游视角下旅游特色小镇品牌现状分析及路径优化——以安徽黄山齐云小镇为例

Current Status and Promotion for Small Towns With Unique Tour Interest From a Full-Domain Tourism Perspective——An Example of Qiyun Town of Huangshan Anhui Province

当下,我国文化旅游产业发展如火如荼,在这种背景下,特色小镇脱颖而出。文章通过实地考察,分析了安徽省黄山市齐云特色小镇的先天优势,构建坚持政府主导、企业主体、发挥地方资源优势、彰显地方特色的发展路径,以期为其他地区特色小镇的发展提供参考。

Currently,the tourism industry in China is developing rapidly.Under this circumstance,the small towns with unique tour interest attract more attention.With field work,the advantage of the Qiyun town in Huangshan city Anhui province are discovered and analyzed,which includes the government’s contribution,the enterprises’effort,and the local resource advantage.It attempts to provide reference for similar cases.