摘要
为了解不同款式连体泳装对18~40岁女性消费者在产品感性认知方面的影响,选取20款连体泳装,以感性工学技术为基础,运用语义差异法进行问卷调查。通过SPSS软件对所得数据进行均值分析、标准差分析、因子分析以及聚类分析,发现女性消费者对不同款式连体泳装的整体感性印象差别较大,主要体现在泳装的结构设计与设计元素的选取上。得出结构、风格以及场合是影响女式连体泳装款式评价的3个主要因子。
In order to understand the effect of different styles of one-piece swimsuits on the perceptual cognition of female consumers aged 18~40,20 one-piece swimwears were selected to conduct a questionnaire survey based on kansei engineering technology and semantic difference method. Through the SPSS software,the data were analyzed by mean value,standard deviation analysis,factor analysis and cluster analysis. It is found that female consumers have great differences in the overall perceptual impression of different styles of one-piece swimwears,which is mainly reflected in the structural design of swimwear and the selection of design elements. It is concluded that structure,style and occasion are the three main factors influencing the evaluation of styles of one-piece swimwears for women.
作者
岳新维
周捷
YUE Xinwei;ZHOU Jie(School of Apparel and Art Design,Xi′an Polytechnic University,Xi′an 710048,China)
出处
《西安工程大学学报》
CAS
2019年第5期481-486,共6页
Journal of Xi’an Polytechnic University
基金
陕西省科技厅国际科技合作计划项目(2018KW-056)
关键词
连体泳装款式
感性工学
感性评价
因子分析
聚类分析
one-piece swimsuit style
kansei engineering
perceptual evaluation
factor analysis
cluster analysis
