我国海洋体育旅游发展研究

Research on the Development of China’s Marine Sports Tourism

运用文献资料法等,对我国海洋体育旅游发展进行研究.我国海洋体育旅游发展面临的困境主要有:产业投资过热,同质化严重;海洋生态环境污染严重;安全风险较高,安全事故频发;节庆、节气影响明显,客流分布不平衡;项目缺乏深度开发,区域文化特色不明显等.海洋自然资源与人文景观丰富、国家顶层设计的政策优势、海洋体育旅游市场潜力巨大、五大滨海旅游带加速提质升级带来发展机遇,建议:统筹规划,丰富产品;生态优先低碳旅游,守牢海洋生态红线;关注安全与风险,构建安全保障体系;开发多种体育赛事推动全域全季旅游;彰显民间民俗文化,突出地域特色创新形式;积极探索海洋体育旅游产业融合模式.

This paper studies the development of China’s marine sports tourism by using literature reviews and some other research methods. The main dilemmas facing the development of China’s marine sports tourism are as follows: overheated industrial investment, serious homogenization, serious marine ecological environment pollution, high safety risk, frequent safety incidents, obvious impacts of festivals and solar terms, uneven distribution of passenger flow, lack of in-depth development of projects, and lack of distinct cultural characteristics of districts. Rich marine natural resources and humanistic landscape, policy advantages of national top-level design marine sports tourism market with great potential, five coastal tourism belts to accelerate quality improvement and upgrading bring opportunities for development. Suggestions: overall planning, enriching products;ecological priority for low-carbon tourism, keeping the red line of marine ecology;paying attention to safety and risk, building a security system;developing a variety of sports events to promote the whole season tourism;highlighting folk culture, highlighting innovative forms of regional characteristics;actively exploring the integration mode of marine sports tourism industry.