“一带一路”背景下中国武术文化国际传播的困境与策略

Dilemma and Countermeasures of International Communication of Chinese Martial Arts Culture under the Background of "One Belt And One Road"

为了传播中国武术文化,提高中国武术文化国际影响力,采用文献资料和逻辑分析等研究方法对“一带一路”背景下中国武术文化国际传播战略进行研究。结果表明:“一带一路”倡议背景下中国武术文化国际传播战略能够塑造国家形象,提升国家软实力、为武术产业发展提供新契机;中国武术国际传播战略存在着东西方体育文化差异是武术文化传播最大的障碍、国际社会对“一带一路”的质疑影响中国武术文化的传播和武术国际传播理念与西方文化存在偏差等问题。提出了以政策为主要抓手,以政府为主要推手;充分整合民间资源,加强基层传播力度;以线上多渠道进行传播,以线下武术多种实体形式进行推广和以共性体育文化为切入点,展开多种形式的武术文化交流合作的发展策略。

In order to spread Chinese martial arts culture and improve the international influence of Chinese martial arts culture,this paper studies the international communication strategy of Chinese martial arts culture under the background of One Belt And One Road by means of literature and logic analysis.The results show that under the background of“One Belt And One Road”strategy,the international communication strategy of Chinese martial arts can build national image,enhance national soft power and provide new opportunities for the development of martial arts industry.There are some problems in the international communication strategy of Chinese martial arts,such as the difference between eastern and western sports culture,which is the biggest obstacle to the communication of martial arts culture,the international community's questioning of“One Belt And One Road”,which affects the communication of Chinese martial arts culture,and the deviation between the international communication concept of martial arts and western culture.Put forward the policy as the main way to the government as the main driving force,fully integrated folk resources,strengthen grass-roots spread,to the online Internet spread through various channels,to offline martial arts entity in the form of promotion and to the universal sports culture as the breakthrough point,expand exchanges and cooperation in various forms of martial arts culture and development strategy.