“双一流”背景下我国高校品牌专业建设绩效研究——以“江苏高校品牌专业建设工程”为例

Research on the Performance of Brand Major Construction in Chinese Universities under the Background of“Double-first-class”——Take“Jiangsu University Brand Professional Construction Project”as an Example

运用超效率DEA对江苏高校品牌专业建设进行绩效评价,结果显示,现阶段江苏“双一流”高校品牌专业建设总体呈现DEA有效,但存在“高投入、低产出”的现象,据此提出分类制定绩效评价体系、以评促建、全过程监控等举措,提升品牌专业建设绩效。

This paper uses super-efficiency DEA to evaluate the performance of brand specialty construction in Jiangsu universities,and finds that at present,the construction of brand specialty in Jiangsu’s“double-first-class”uni-versities is generally DEA effective,but there is a phenomenon of“high input and low output”.Based on this,this paper puts forward some measures such as classifying and formulating performance evaluation system,evaluating and promot-ing construction,and monitoring the whole process,to improve the performance of brand specialty construction.