基于业务数据分析的电力营销在线信息化稽查探讨

Discussion on Online Informationization of Power MarketingBased on Business Data Analysis

随着我国社会经济的不断发展,对电力工作质量的要求也在逐渐提高.电力企业的日常工作中电力营销是非常重要的环节,电力营销向着信息化、系统化建设方向发展,对于电力企业发展有着积极的促进作用.为了达到人们对电力工作的质量要求,必须提高电力营销的工作效率和水平,只有将电力营销进行信息化建设才能处理营销工作中出现的问题.认真分析电力营销信息化稽查的现状,将业务数据分析引入信息化稽查工作中,才能提高营销工作的效率,为电力企业创造更多的经济效益.

With the continuous development of China’s social economy,the quality requirements for power work are gradually increasing.Power marketing is a very important link in the daily work of power companies.Power marketing has a positive role in promoting the development of power companies.In order to meet people’s quality requirements for power work,it is necessary to improve the efficiency and level of power marketing.Only by constructing power marketing information can we deal with the problems in marketing work.Careful analysis of the status quo of power marketing information inspection,the introduction of business data analysis into the information inspection work,in order to improve the efficiency of marketing work,create more economic benefits for power companies.