佛山市民族传统体育旅游产业开发的SWOT分析与对策研究

SWOT Analysis and Countermeasure Research of The Development of National Traditional Sports Tourism Industry in Foshan

佛山市处广东中南部,是珠江三角洲重要城市之一。《广东省旅游发展规划纲要2011—2020》提出,要打造亚太地区具有重要影响力的国际旅游目的地,在此契机佛山应抓住历史机遇打破佛山旅游业发展瓶颈。以佛山民族传统体育旅游发展为切入点,运用管理学研究方法提出,将民族传统体育融入旅游业中,依托佛山民族传统体育的历史积淀,挖掘整理民族传统体育旅游资源,形成具有自己独特性、稀缺性且不可复制性的民族传统体育旅游产业,不仅可以带动民族传统体育项目推广,同时还可以使佛山旅游实现可持续发展,带来更多商机。

Foshan City,which is in the central south of Guangdong Province,is one of the most important cities in Pearl River Delta.From Guangdong Tourism Development Planning Outline 2011-2020,it requires to build internationally-significant tourist destinations in the Asia-Pacific Area.Through this way,Foshan City ought to seize the history opportunity to break Foshan's industry development bottleneck.This text takes the development of national traditional sports tourism industry in Foshan as the entry point,applies research measures of management to put forward,that blend national traditional sports in the tourism industry,rely on the historic culture of national traditional sports in Foshan,exploit and sort out national traditional sports tourism resources,to grow Foshan's particular national traditional sports tourism industry with own personality,scarcity and inimitability,which not only boosts national traditional sports events popularize,but also makes sustainable development in Foshan a reality and brings more business opportunities.