小度智能音箱的营销策略研究

Research on Marketing Strategy of DuSmart Speaker

在互联网的背景下,人工智能越来越成熟,随着亚马逊推出第一套人工智能音箱以后,国内的智能音箱也开始慢慢出现,并随着同类产品越来越多,国内的智能音箱行业竞争就越来越激烈,各大品牌在竞争中找寻机会抢占市场。笔者将从小度智能音箱的角度出发来进行相关市场营销策略的研究。

Under the background of the Internet,artificial intelligence is becoming more and more mature.After Amazon launched the first set of artificial intelligence speaker,intelligent speakers in China began to appear gradually.With more and more similar products appear,the competition of intelligent speaker industry in the domestic is becoming increasingly fierce,and major brands are looking for opportunities to seize the market in the competition.The author will carry on the related marketing strategy research from the angle of DuSmart Speaker.