资本、政治、主体：多元视角下的县级媒体融合实践——以A县融媒体中心建设为样本的案例研究

Multi-practice of Capital, Politics and Subject: A Case Study of Building Countylevel Media Convergence Center

处于意识形态和产业发展建设夹缝中的县级融媒体中心如何发展,学界与业界们进行了多维的讨论。本文通过提供一个正在发生的个案,将已有的宏观论述导入实践,讨论县级融媒体中心建设的实践逻辑,以及政治和资本复杂而深刻的互动;同时,引入主体的视角,即调动处于传媒改制困境中的基层媒体从业者的积极性、主动性与价值感,从而为政治一经济二元主导的基层传媒结构探寻新的突破或方向。因此,可以说县级融媒体中心建设依然是一个有待展开的过程,是资本、政治和媒体从业主体三者共同进行的实践。

In the gap betwee n in dustrial development and ideological construction,scholars have conducted multi-dimensional discussion and design on the construction of the County-level Media Convergence Cente匚This paper holds that the county-level media center is the practice of capital,politics and media practitioners and provides an ongoing case to discuss the practical logic of the construction of county-level media center,to see the complex and profound interaction of political economy.This paper also contributes the perspective of media practitioners,that is,to mobilize the enthusiasm,initiative and sense of value of grass-roots media practitioners in the dilemma of media restructuring,so as to explore a new breakthrough or direction for the grass-roots media.