泉州茶叶电商B2C营销研究

Research on B2C Marketing of Quanzhou Tea E-commerce

通过泉州茶叶电商企业B2C营销分析,研究表明泉州茶企存在客户错配、品牌知名度低、用户体验性差、产品同质化严重,质量参差不齐等一系列问题针对以上问题尝试提出应对B2C营销方案:优先从推广茶文化;打响泉州茶企大品牌;改善线上线下客户购买体验;线上线下店铺创新设计突显企业文化解决同质化问题;抓牢茶叶商品的质量,提高企业的品牌知名度,从而扩大产品销量,提高企业经济效益。

There have been a series of problems in Quanzhou tea enterprises,such as customer mismatch,low brand awareness,poor user experience,serious homogenization of products,and uneven quality.To increase the sales and economic benefits of enterprises,this paper analyzes B2C marketing of Quanzhou tea e-commerce companies and proposes a B2C marketing scheme as following:spread tea culture,create a big brand of Quanzhou tea enterprises,improve online and offline customer purchasing experience,innovate the design of online and offline stores and highlight corporate culture to solve the problem of homogeneity,attach the importance to the tea quality.