科技期刊微信公众平台视听内容建设状况与优化策略

Audio-visual content construction and optimizing strategy of WeChat official platform for scientific journals

【目的】通过考察科技期刊微信公众平台视听内容建设状况,以促进科技期刊视听内容优化发展。【方法】以"航空知识""中国激光"等不同类型科技期刊微信公众平台为研究对象,通过文献归纳和个案观察等方法对视听内容进行收集、分析与思考。【结果】视听内容建设既存在视听文本不够丰富、视听策划欠周详和视听尝试尚存空间等问题,亦积累了可以借鉴的经验。【结论】在借鉴经验的基础上,科技期刊微信公众平台可以通过以下策略优化内容建设:以自主为核心优化科技视听文本,以可发现为基础深化视听策划力度,以开放为视野推动视听内容建设扩展。

[Purposes]This paper investigates the construction of audio-visual content of WeChat official platform in scientific journals to promote the optimum development of audio-visual content.[Methods]Based on the WeChat official platforms such as Aerospace Knowledge and Chinese Journal of Lasers,the audio-visual contents were collected,analyzed,and considered by means of literature induction and case observation.[Findings]Audio-visual content construction not only has problems such as insufficient audio-visual texts,inadequate audio-visual planning,and space for attempts,but also has accumulated experience for reference.[Conclusions]On the basis of experience,WeChat official platforms of scientific journals should optimize the construction of contents with the following strategies:optimizing the scientific and technical audio-visual texts with the core of independence,deepening the planning of the audio-visual contents based on discoverable contents,and promoting the construction and expansion of audio-visual contents with the openness.