农耕文化遗产的重构与价值重估——陕西乡村文化旅游中的“袁家村模式”探析

Reconstruction and Value Revaluation of Agricultural Cultural Heritage: A Probe into the "Yuanjia Village Model" in Rural Cultural Tourism in Shaanxi Province

农耕文化遗产是中国乡村文化的重要组成部分,对农耕文化价值进行重构和利用,不仅能促进乡村资源的持续利用,还可以推动乡村旅游的发展。近年来,袁家村利用农耕文化成功发展乡村旅游,形成了受社会各界广泛关注的“袁家村模式”,学界对袁家村的研究也进入热潮。通过访谈与参与式观察等方法,对袁家村模式进行了系统梳理和总结,深入分析了其发展模式的内在逻辑。研究认为,袁家村在发展过程中充分发挥了农耕文化的价值,以塑造怀旧乡土空间、制作传统食物吸引城市游客,同时以合作社与道德讲堂对村庄进行运营与管理,保障了村庄的可持续发展。对袁家村模式的探析,不仅可以在乡村振兴战略及文旅融合背景下为其他地区的发展提供有益的启示和借鉴,同时还可以为“十四五”培育壮大乡村特色文化产业提供政策参考。

Agricultural cultural heritage is an important part of Chinese rural culture.The reconstruction and utilization of agricultural cultural value can not only promote the sustainable utilization of rural resources,but also promote the development of rural tourism.In recent years,Yuanjia village as a typical representative of rural tourism has been received extensive attention from all walks of life,and the academic research on Yuanjia village has also entered an upsurge.Through the methods of interview and participatory observation,this paper systematically combs and summarizes the development model of Yuanjia village,and deeply analyzes the inherent logic of its development model.The study shows that Yuanjia Village attracts urban tourists by shaping nostalgic local space and making traditional food,and operates and manages the village with cooperatives and moral lecture halls to ensure the sustainable development of the village.The analysis of the model of Yuanjia village model can provide useful enlightenment and reference for the development of other areas under the background of rural revitalization strategy and the integration of culture and tourism.At the same time,it can provide policy reference for cultivating and strengthening the cultural industry with rural characteristics during the 14th Five-year Plan.