“5W”视角下中国武术对外传播研究

On the External Communication of Chinese Wushu from the Perspective of 5W

通过文献资料法和逻辑分析法对中国武术对外传播的现状进行分析,研究发现中国武术对外传播情况不容乐观。产生这一现状的原因有很多,如传播者的道德素养低、传播者的文化修养低、武术影视作品的迷失、武术翻译作品的瑕疵、缺少与新媒体技术的融合、效果反馈机制不健全等。针对以上问题,以拉斯韦尔的“5W”理论为研究基点,去探析中国武术对外传播目前存在的问题,并提出相应的对策,以期为中国武术的对外传播提供现实的指导意义。

Through the method of literature and logical analysis,this paper analyzes the present situation of the external communication of Chinese Wushu,and finds that the external communication of Chinese Wushu is not optimistic.There are many reasons for this situation,such as the low moral accomplishment of the communicator,the low cultural accomplishment of the communicator,the loss of Wushu film and television works,the defects of Wushu translation works,the lack of integration with new media technology,the imperfect effect feedback mechanism and so on.In view of the above problems,this paper takes Laswell's“5W”theory as the research basis,analyzes the existing problems of Chinese Wushu*external communication,and puts forward the corresponding countermeasures,in order to be able to spread Chinese Wushu to the outside world,and provides the practical guiding significance for the broadcasting.