摘要
雪峰山风景秀丽,文化深厚,其文旅资源禀赋在文旅融合背景下,文旅产品开发与品牌建设大有可为。立足于雪峰山文旅产品开发与品牌建设的现状,通过对雪峰山在文旅产品开发与品牌建设存在的问题分析,针对目前雪峰山所面对的困境,探讨了文旅融合背景下雪峰山文旅产品开发与品牌建设可行性路径,以期进一步推动雪峰山文旅融合深度发展,促进旅游业的优质发展。
Xuefeng Mountain has beautiful scenery,profound culture and endowment of cultural resources.Under the background of integration of culture and travel,Xuefeng mountain cultural tourism product development and brand building are promising.Based on the current situation of Xuefeng mountain cultural tourism product and brand building,the paper is to explore the problems existing in Xuefeng mountain,s product development and brand building of Cultural tourism,and put forward the feasibility path of Xuefeng mountain cultural tourism product development and brand building under the background of the integration of the cultural and travel,in order to further promote the in-depth integration of Xuefeng mountain cultural tourism and the quality of tourism development.
作者
徐琼
程慧
Xu Qiong;Cheng Hui(College of Tourism,Hunan Normal University,Changsha 410081,China)
出处
《六盘水师范学院学报》
2020年第1期30-34,共5页
Journal of Liupanshui Normal University
基金
2019年度国家社科基金青年项目“我国旅游生态效率测评及俱乐部趋同效应研究”（19CGL030）
2016年度湖南省哲学社会科学基金项目“资源枯竭型城市转型背景下矿业旅游资源的价值评价与开发对策研究”（16YBQ052）
关键词
文旅融合
文旅产品开发
品牌建设
雪峰山
cultural and travel integration
cultural and travel product development
brand building
Xuefeng Mountain
