驯化、人机传播与算法善用：2019年智能媒体研究

Domestication, Human-Machine Communication and Good Use of Algorithms: Intelligent Media Research in 2019

以人工智能技术为内核的机器人写作、新闻推荐系统、自动化事实核查、智能广告在2019年得到更广泛的应用,智能技术带来的理念重塑和实践变革在新闻界产生持久而深刻的影响。在人工智能与新闻界的深度结合已成为业界新常态的情况下,学术界对智能媒体的研究逐渐超脱出对实践样态的描摹,转而对新技术形态下人与算法的相处模式进行深入诠释,对算法的价值观风险、公共性与正当性等问题进行批判性反思。本文梳理了2019年国际国内的百余篇核心期刊上的智能媒体研究,对目前研究热点和潜在趋势进行解剖。我们发现,2019年学术界对智能媒体的研究主要集中在驯化、人机传播、算法善用、算法公共性和算法正当性这五大前沿主题。相比2018年学术界对智媒问题的全方位探索,2019年学术界对智能媒体的探讨逐渐进一步聚焦深化,出现诠释转向和思辨转向。一方面,学术界较多采用诠释经验主义范式,阐释人类在日常新闻实践中对算法的意义解读,还原媒体、平台、算法与用户之间动态的相处机制;另一方面,越来越多学者开始探讨算法对于既有的传播理论体系的补充,反思智能媒体在公共性、正当性层面扮演的角色,以及围绕智能技术产生的权力角逐。

Intelligent robot writing, news recommendation systems, automated fact-checking, and intelligent advertising have been more widely used in 2019, and the conceptual remodeling and practical changes brought by intelligent technology have had a lasting and profound impact on the journalism. In the case that the deep combination of artificial intelligence and the journalism has become the new normal in media, the academic study of intelligent media is gradually out of the description of the practice pattern, and instead of the new technology relationship form of people and algorithms under the understanding of the in-depth interpretation, and critical reflection on the value risk of the algorithm, publicity, legitimacy and other issues. This paper combs through more than 100 papers on intelligent media research in the international and domestic core journals in 2019, and explores the current research hot topics and potential trends. We find that the research on intelligent media focuses on the five cutting-edge topics of domestication, human-machine communication, good use of algorithm, publicity of algorithm and legitimacy of algorithm in 2019. Compared with the issue of intellectual media has been explored in all directions in 2018, the scholars’ discussion of intelligent media has been further focused and deepened, with the turn of interpretation and the turn of thought in 2019.On the one hand, scholars prefer to interpret with the empirical paradigm to explain the human interpretation of the meaning of algorithm in daily news practice, to research the interactive mechanism between media, platforms, algorithms and users;and to reflect on the role of intelligent media in the public and legitimacy dimensions, and the power struggle around intelligent technology.