清河羊绒产业微笑曲线模式研究

Study on Smile Curve Model of Cashmere Industry of Qing he

文章以清河羊绒产业发展为研究样本,首先梳理出清河羊绒产业发展的历程、现状,接下来分析出清河羊绒产业发展背后成功的秘诀 微笑曲线模式的因地制宜应用,最后提出清河羊绒产业微笑曲线模式启示,这个模式对服饰行业的升级发展具有直接的借鉴价值。

The paper first sorts out the history and the present situation of the development of the cashmere industry of Qing he Then,it analyzes the secret behind the success of the cashmere industry of Qing he——The application of the smile curve model to suit the local conditions.Finally,it puts forward the enlightenment of the smile curve model of the cashmere industry of Qing he.