全域旅游视野下农业与旅游业融合发展实证研究——以苏州市为例

An Empirical Study on the Integration Development of Agriculture and Tourism in the Field of Global Tourism——Taking Suzhou City as an Example

基于中央到地方各级政府对农业与旅游业融合发展的重视,摸清目前苏州农旅融合发展的现状和问题,对蒋巷村与三山岛两个农旅融合发展的典型个案进行实证研究,比较分析其产业基础、旅游资源、开发模式、发展路径等,以求发现农旅融合发展的普遍规律,为制定促进农旅融合发展政策和区域农村农业发展规划提供实证依据,并尝试从政府和经营主体两个层面提出具体的可行性建议。

Based on the emphasis of the central and local governments on the integration of agriculture and tourism,this paper makes a clear understanding of the current situation and problems of the integration of agriculture and tourism in Suzhou,makes an empirical study on two typical cases of the integration of agriculture and tourism in Jiangxiang Village and Sanshan Island,compares and analyzes their industrial basis,tourism resources,development mode and development path,so as to find out the general law of the integration of agriculture and tourism.It provides empirical basis for the formulation of policies to promote the integration of agricultural and tourism development and regional rural agricultural development planning,and tries to put forward specific feasible suggestions from the two levels of government and business subjects.