基于“互联网+产业”的祁东县乡村旅游发展的新模式

New Mode of Rural Tourism Development in Qidong County Based on“Internet+Industry”

在"互联网+产业"融合模式的大背景下,传统乡村旅游也迎来了新的转型升级之路。乡村旅游发展作为一种传统行业,也在积极的与互联网+行业进行融合。在旅游业方面,互联网+也成为了每个企业主要的竞争方式,乡村旅游发展也开始积极地加入到"互联网+"的行列。本文基于对祁东县的实地调研,提出了品牌化的特色旅游项目设计规划,包括祁东特产黄花菜的观赏农业转型和"线上+线下"融合的新分销模式开发设计,以及沙井湾刘家大院的"AR+文旅"模式改造设计,并构建基于中央预订系统(CRS)的线上信息共享预订平台,[1]打造出兼具祁东特色和科技附加值的新型品牌化旅游模式,为解决祁东县乡村旅游业发展滞后、农业附加值低、可持续发展潜力弱等问题提供了思路,同时为类似祁东县的品牌特色不鲜明的小众旅游景点提供了扩大影响力、吸引游客群体的开发模式。在科技飞速发展的今天,结合"互联网+"和乡村旅游开发,打造品牌化的旅游地开发模式,可以帮助广大乡村在快速聚集人气的情况下,获得绿色且可持续的开发收益。

The irreversible trend of‘Internet Plus Industry’brings new challenges and chances for custom rural tourism,driving huge revolution and upgrade among rural scenic spot.As a traditional industry,rural tourism is also actively integrating with the Internet plus industry.In terms of tourism,‘Internet plus’has also become a main competition mode for each enterprise,and rural tourism has also begun to join the ranks of‘Internet plus’actively at the same time.Based on systematic research,this article put forward a transforming plan,including combining local feature as a branded design,setting up a sharing platform according to Central Reservation System(CRS)and using of high-tech,respectively[1].As a branded mode combining local characteristic and fashion technology,‘Internet Plus Industry’provide a practical method to solve lagging development,low added value of agriculture and weak sustainable development potential together with traditional rural tourism.Meanwhile,this article can be considered as a model on how a minority scenic spot expands influence and attracts more tourists.This article proposes agriculture transformation from barely daylily planting to ornamental agriculture integrating with’online+offline’distribution mode in Qidong,and cultural tourism of Liu Family Courtyard merging with Augmented reality(AR)technology,to explain the influence of"Internet plus"as a catalyst for the development of rural tourism.