金融知识教育促进大学生创业的路径研究——基于重庆应用型本科院校的数据

A Study on the Path of Financial Educationto Promote University Students’Entrepreneurship——Based on the Data of Application-oriented University in Chongqing

金融知识教育能有效增强大学生创业意愿和概率,对缓解高校严峻的就业形势有积极作用,在“双创”时代背景下有必要开展大学生创业金融教育。调研重庆应用型本科院校大学生创业金融教育现状,发现当前金融教育普及度不高,但大学生创业意向者对创业融资、风险把控等方面金融教育需求强烈。政府、高校和社会间应相互协作,制定金融教育战略规划、优化课程内容结构、创新教育开展方式,构建促进大学创业的金融教育体系和环境。

Financial education can effectively enhance the willingness and probability of college students to start a business,and plays a positive role in alleviating the current severe employment situation for university students.Under the background of“mass entrepreneurship and innovation”strategy,this paper discusses the necessity of developing college students’entrepreneurial finance education,and based on the data of application-oriented university in Chongqing we find that the popularity of financial education in China is not high,but college students who are interested in starting a business have a strong demand for financial education in terms of entrepreneurial financing,risk control,and so on.Finally,In view of the present situation of financial education in China,this paper puts forward the implementation path of promoting college students’entrepreneurship by financial education.