基于博弈分析的网络舆情政府供给侧监管研究

Government Supply-side Supervision of Online Public Opinion Based on Game Analysis

[目的/意义]从净化源头开始治理网络舆情污染问题,遏制娱乐至上的舆情传播扩散趋势,引导网民向热情、自主思考和提升价值判断能力的正能量舆情传播转变。[方法/过程]分析网络舆情传播利益主体之间的策略互动关系,研究网络舆情供给侧博弈过程的影响因素。[结果/结论]在此基础上,提出网络舆情的治理策略。

[Purpose/Significance]To control the pollution of online public opinions starting from clearing the source,restrain the spreading trend of public opinions which regard entertainment as supremacy and to guide net citizens to"spread positive energy"with enthusiasm,independent thinking and enhanced ability of value judgment.[Method/Process]We analyze the strategic interaction among stakeholders of Internet public opinion dissemination,construct a dynamic evolution model,and study the influencing factors of the game process on the supply side of online public opinions.[Results/Conclusions]On the basis of our anallysis,we put forward the governance strategies of online public opinions.