精准扶贫背景下的非物质文化遗产商业转化途径研究——以滑县木版画为例

Research on the Ways of Commercial Transformation of Intangible Cultural Heritage under the Background of Taking Targeted Measures in Poverty Alleviation,Woodcuts in Huaxian County as an Example

文章旨在探究精准扶贫背景下非物质文化遗产的商业转化途径。分析了精准扶贫重要思想的发展和滑县木版画的地域特点以及艺术特色,再根据此背景分析提出发展非遗旅游文化产业、工业和手工业结合方式生产、进行现代化再设计、打造地域特色品牌和与新兴科技结合的符合时代发展的滑县木版画商业转化的五种途径。在精准扶贫的背景下,非遗进行符合时代的商业转化有助于形成多赢的局面。

To explore the commercial transformation of intangible cultural heritage under the background of taking targeted measures in poverty alleviation.The development of the important thought of taking targeted measures in poverty alleviation and the regional and artistic characteristics of woodcuts in Huaxian were analyzed.Based on this background analysis,five ways of developing non-heritage tourism culture industry,combining industry with handicraft industry,modernizing redesign,creating regional characteristic brand and combining with emerging science and technology are put forward for the commercial transformation of Huaxian woodcuts in line with the development of the times.Under the background of taking targeted measures in poverty alleviation,it is helpful to form a win-win situation for non-legacy enterprises to carry out business transformation in line with the times.