2019年中国照明行业运行情况报告(下)

2019 China Lighting Industry Operation Report(Ⅱ)

论述了2019年中国照明行业的发展情况及趋势。1)总体概况:规上企业数量有所减少,营收增幅持续低位,企业盈利愈发困难;2)国内市场:家居照明需求稳定,渠道分流效应明显,头部企业趋向大而全,市场细分化和专业化程度加深,全产业链集约化稳步提升;3)出口情况:全行业出口总额微增,LED照明替代循序渐进,白炽灯出口量异常坚挺,卤钨灯断崖式下滑,大功率LED照明产品均价下降,美国市场下滑低于预期,欧亚市场增长势头可观;4)行业热点:景观照明理性发展,农业照明前景看好,智能、健康照明是方向;5)国际企业纷纷调整寻求产业发展新阶段的领先地位。建议我国照明厂商清晰定位,聚焦主业,拥抱变革。

The development situation and trends of China's lighting industry in 2019 are discussed.1)General overview:The number of companies above designated size has decreased.The revenue growth continued to be low,and it is more difficult to make profits.2)Domestic market:Home lighting demand is stable,channel diversion effect are obvious,and supply of leading companies tend to be large and complete,and the market is further subdivided and specialized,intensive industrial chain progressing steadily.3)Export situation:Total export of the entire industry increased slightly.The replacing LED export increased gradually,incandescent lamps were exceptionally strong and halogen tungsten lamps fell sharply,and the average price of high power LED lighting products has dropped.The decline in the U.S.market less than expected,the European and Asian markets had considerable growth.4)Hot topics:rational development of landscape lighting,promising agricultural lighting,intelligent and healthy lighting are the development directions.5)International companies have adjusted for leading position in the new development phase of lighting industry.It is recommended that China's lighting manufacturers clearly position,focus on the main business,and embrace change.