包装设计价值的历史演化逻辑与当代建构

Historical Evolution Logic and Contemporary Packaging Design Value

包装与人类的起源同步,伴随着人类社会的发展,包装的概念、功能、方式以及在社会生产、生活中的地位与作用,均发生了重大变化,而引发这一切的根本原因在于其设计价值追求的演变。包装从出现之初的无附加值,到社会分工出现后的一般附加值、商品经济时代的高附加值,再到工业社会市场经济条件下的超附加值追求,其在表征包装发展、社会进步的同时,也引发了资源消耗与环境污染等突出问题。在扑面而来的数字智能化时代,包装面临着新的发展机遇。在推动构建人类命运共同体进程中,智能包装设计的价值追求必须走出追求超附加值的误区,确立以人的需求与自然和谐统一的价值追求目标,这样才能从根本上治理和解决包装问题。

Packaging synchronizes with the origin of mankind. With the development of human society, the concept, function and mode of packaging, as well as its position and role in social production and life has changed greatly. The fundamental reason that causes all these changes is the evolution of its design value pursuit. From the non-added value at the beginning of packaging, to the general added value after the emergence of social division of labor, the high added value in the era of commodity economy, and then to the pursuit of super added value under the conditions of market economy in industrial society, it indicates the development of packaging and social progress, and at the same time, it causes prominent problems such as resource consumption and environmental pollution. In the era of digital intelligence, packaging is facing new development opportunities. However, in order to build a community with shared future for mankind, the value of intelligent packaging design must go out of the error of pursuing super added value, and establish the value pursuit of harmony between human needs and nature, so as to fundamentally solve the problems existing in packaging.