摘要
运用PEST-SWOT模型,分析烟台葡萄酒文化旅游在政治、经济、社会、科技方面的优势劣势和机遇威胁。研究表明,烟台葡萄酒文化旅游面临乡村振兴战略发展机遇,具有政策支持、产业发达、科技雄厚的优势,但其发展也面临基础设施不完备、消费者认知不足的困境和产品服务同质化、基础产业市场被挤占等威胁。基于以上问题,提出了葡萄酒文化旅游的SO、ST、WO、WT战略构想,为烟台葡萄酒文化旅游的可持续发展提供参考。
The advantages and disadvantages as well as the opportunities and threats of Yantai wine culture-oriented tourism in the aspects of politics,economy,society,science and technology were analyzed by PEST-SWOT.Yantai wine culture-oriented tourism is facing the development opportunity of rural revitalization strategy with the advantages of policy support,developed industry and advanced science and technology.However,it is also facing the threats such as incomplete infrastructure,insufficient consumer awareness,and the homogenization of products and services etc.Based on the above problems,the strategic ideas of SO,ST,WO and WT of wine culture-oriented tourism were put forward to provide references for the sustainable development of Yantai wine culture-oriented tourism.
作者
尹倩
刘欣
马雪剑
杨建辉
刘曙光
王承国
YIN Qian;LIU Xin;MA Xuejian;YANG Jianhui;LIU Shuguang;WANG Chengguo(Yantai Research Institute,China Agricultural University,Yantai,Shandong 264670;China Institute of Regulation Research,Zhejiang University of Finance and Economics,Hangzhou,Zhejiang 310018,China)
出处
《酿酒科技》
2020年第5期99-104,共6页
Liquor-Making Science & Technology
基金
教育部人文社会科学研究青年基金项目(18YJCZH218)
中国农业大学URP项目(U20193052)。
