公共政策视角下中国政务微信管理文本的量化研究

Quantitative Research of Chinese Government WeChat Policy Documents under Perspective of Public Policy

以政策文本计量的方式考察128份政务微信政策文本,研究发现,微信政策文件2012年开始出现,2014年实现跨越增长,地级市政府机构发布的政策最多;以办法类和通知类文件为主,大多未给出政务微信的定义;多数为特定账号服务;微信、政务、微博和管理等政策主题词使用频率较高;政务微信的首要定位是信息发布,其次为服务,后者随时间推移日渐凸显;工作原则方面强调责任性和统一性,多数文件未规定政务微信的回应时限。内容要素层面,较为关注内容范围、内容审查、账号呈现、人力资源、内容来源、账号注册、法律问题、政府回应等,较少提及账号注销、内容获取、隐私安全、绩效奖励、隐私安全、财政资金等。未来发展走向包括明确账号关停程序和标准、明确归档管理、实现包容性发展等。

This paper investigated one hundred and twenty-eight government WeChat policies and found the following items:The WeChat policy documents began to appear in 2012,and had great increments in 2014.Municipal government agencies are the key actors of enacting policy documents.Most policy documents belong to the types of“notice”and“regulation”,and did not give the definition of government WeChat.Most of policy documents were issued for specific account service.WeChat,government affairs,micro-blog,and management are the most frequently used policy theme words.The chief positioning of government WeChat is information release,followed by service,the latter of which becomes more and more prominent with time.The work principle of government WeChat emphasizes the responsibility and unity.Most documents do not specify the response time limit of government WeChat.From perspective of content dimension,policy documents pay more attention to content scope,content check,account presentation,human resources,content sources,account registration,legal issues,and government responses;and pay less attention to the account cancellation,content access,privacy security,performance reward,privacy security,and financial funds.The future trend of policy development includes focusing on account closure procedures and standards,filing management and inclusive development.