“一带一路”背景下中原文化传播交流战略及对策

Central Plain Culture Transmission Strategies under the Background of“Belt and Road”Strategy

中原文化源远流长,在“一带一路”背景下,中原文化的传播与交流显得格外重要。虽然中原文化在国外传播取得了一定成绩,但仍存在文化内涵挖掘不全面、文化品牌影响力不高、传播渠道单一、传播保障机制缺失等问题,应通过深挖中原文化内涵、打造国际品牌形象、完善多元化的文化传播方式和保障机制、开展国际教育合作交流等方式,促进中原文化的海外传播与交流,进而促进中原经济的发展。

With a distant origin and long stream of development history,under the“Belt and Road”background,the central plains culture transmission is particularly important.Although the communication of central plains culture in foreign countries has made some achievements,there left some problems,such as the incomplete excavation of cultural connotation,the insufficient influence of cultural brand,the single channel of communication,and the lack of guarantee mechanism.We should promote the development of central plains culture by digging deep into its connotation,building an international brand image,improving a diversified way of cultural communication and guarantee mechanism,and carrying out international educational cooperation and exchange,expecting to promote the economic development of the central plains area.