蒙古族视觉文化特色在食用菌包装设计中的应用

Application of Mongolian Visual Culture Features in Edible Fungi Packaging Design

食用菌产品的发展越来越现代化,产业链条不断升级,产业市场不断拓展,使得食用菌产品的知名度不断提高,并且逐渐扩展到海外市场。对于食用菌产品的进一步品牌升级发展而言,设计人员需要从食用菌产品的外包装角度进行创新,同时注重融入文化元素。蒙古族视觉特色文化作为一种鲜明的文化符号,将其应用在食用菌包装设计中,能够显著提高食用菌产品的辨识度。基于蒙古族视觉元素角度,对当前食用菌产品的包装设计现状进行分析,并深入探讨将蒙古族视觉要素融入包装元素中的具体设计策略,以凸显食用菌包装的视觉特色。

The development of edible fungi products is becoming more and more modern, the industrial chain is continuously upgraded, and the industrial market is continuously expanding, which had continuously increased the popularity of edible fungi products and gradually expanded to overseas markets. For the further brand upgrade and development of edible fungi products,designers need to innovate from the perspective of the packaging of edible fungi products, while focusing on integrating cultural elements. As a distinct cultural symbol, the Mongolian visual culture features can significantly improve the recognition of edible fungi products when applied to the design of edible fungi packaging. When analyzing the packaging design of edible fungi, the current packaging design status of edible fungi products based on the perspective of Mongolian visual elements was analyzed,and the specific design strategies of incorporating Mongolian visual elements into packaging elements was discussed, which will highlight the visual characteristics of edible fungi packaging.