城市品牌形象设计的策略与方法——以唐山市为例

Strategies and Methods of Urban Brand Image Design:Take Tangshan as an Example

今天中国的城市文化宣传进行得如火如荼,城市品牌形象日益成为宣传城市文化自信力、凝聚力和创造力的重要手段,成为城市发展的重要力量。不同的城市由不同的地理、历史、自然和其他变量组成,形成不同的文化特征。如何通过城市品牌形象设计宣传和保持城市独有的文化属性、文化自信力,使城市文化氛围变得浓厚需要一定的策略和方法。

Today,China’s urban cultural publicity is in full swing,and the city brand image is increasingly becoming an important means to promote the city’s cultural self-confidence,cohesion and creativity,and an important force for urban development.Different cities are made up of different geography,history,nature and other variables,forming different cultural characteristics.How to design and promote the city brand image and maintain the unique cultural attribute and cultural confidence of the city,so as to make the city cultural atmosphere strong needs certain strategies and methods.