校园跑腿服务平台发展影响因素实证分析——以江西某高校为例

An empirical analysis of the factors affecting the development of campus errand service platform——Take a university in Jiangxi as an example

文章以江西某高校大学生为样本,运用供需分析法、多元线性回归模型、SWOT分析法对高校跑腿服务的供给和需求、跑腿服务定价的影响因素、企业进入市场的机会和威胁、优势和劣势进行了相应的分析,研究发现,高校跑腿服务存在市场机会,供需双方转换率高,空闲时间、取快递来回一趟时间、宅家程度、在校月消费是影响服务定价的重要因素。

In this paper,we used supply and demand analysis,multiple linear regression model and SWOT analysis to analyze the supply and demand of university errand service,the influencing factors of errand service pricing,the opportunities and threats,advantages and disadvantages of enterprises entering the market,and found that there are market opportunities in university errand service,high conversion rate between supply and demand,idle time,express return trip time,degree of home-stay,monthly consumption in school are important factors affecting the pricing of services.