新时代背景下新媒体融入高校思想政治教育的价值、原则及路径

The Value, Principle and Path of the Integration of New Media into the Ideological and Political Education in Colleges and Universities under the Background of the New Era

新媒体融入思想政治教育工作是新时代高校思想政治教育工作“因时而进、因势而新”的重要举措。新媒体融入高校思想政治教育工作,有助于高校思想政治教育工作“活起来”,有助于高校“三全育人”工作机制的完善,有助于高校思想政治教育的个体化开展。新媒体服务于高校思想政治教育,要始终坚持以育“时代新人”为根本指向,要契合新媒体传播的规律和特点,要坚持体系化、系统化的思政育人原则,要积极打造线上教学与线下育人双向融合的“智慧课堂”,建立健全高校“三全育人”的“智慧平台”,打造具有时代气息的“智慧团建”,从而全面提升校园新媒体平台的服务力、吸引力和黏合度,充分发挥出新媒体平台对高校思想政治教育工作的促进作用。

The integration of new media into ideological and political education is an important measure to carry out the ideological and political education in the universities in the new era,which will help the ideological and political education“come alive”,contribute to the improvement of the working mechanism of“three comprehensive education”,and contribute to the individualized development of ideological and political education in the universities.In order to serve the ideological and political education in colleges and universities,new media should always adhere to the basic direction of cultivating“new people of the times”,to conform to the laws and characteristics of new media communication,and adhere to the systematic principle of ideological and political education,actively create a“smart classroom”that integrates online teaching and offline education,establish and improve the“smart platform”of“three comprehensive education”in colleges and universities,create a“smart group building”with the flavor of the times,so as to comprehensively enhance the service,attraction and cohesion of the campus new media platform,and give full play to the role of the new media platform in promoting the ideological and political education in colleges and universities.