“非遗”视域下湘西苗绣传承的创新路径

On the Path to Innovation of Miao Embroidery in Western Hunan from the Perspective of Intangible Cultural Heritage

非物质文化遗产的再设计和创新发展,不仅是优秀传统文化传承的需要,也是文化产业和经济社会发展的现实需求。湘西苗绣,因其特殊的渊源和生态环境,在纹样、图案、配色、针法等方面形成了自己独特的风格,成为湘西经济社会文化发展中一张绚丽的名片。随着时代和社会的发展,苗绣的生存环境发生了很大的变化,湘西苗绣的传承正面临着很大的困惑,亟需实现在发展中保护、在保护中发展。湘西苗绣的传承和发展,需要在“内容为王、创意制胜”的原则引领下,着力于打造本土品牌、讲好苗族故事,要善于融会生活元素、激活产品生机,同时要注重跨界补强技能、助力长足发展。湘西苗绣,要在当代审美文化的浸染中传承,在社会主义核心价值观的引领中传承,在苗绣艺术核心精魂的弘扬中传承,在人们创造美好生活中传承。

The redesign and innovative development of the intangible cultural heritage is not only the need for the inheritance of excellent traditional culture,but also the practical need for the development of cultural industry and the economic and social development.The pattern,design,coloring,and needling of Miao embroidery in western Hunan have formed its unique style because of its special origin and ecological environment.Miao embroidery has become a brilliant business card in the economic,social,and cultural development of western Hunan.However,the development of times and society has caused great confusion to the inheritance of Miao embroidery in western Hunan,and it needs to realize protection in development and development through protection.The inheritance and development of Miao embroidery in western Hunan need to build local brands and tell the story of Miao nationality well under the guidance of the principle of“content is the king and creativity is the priority”.It needs to integrate the elements of life to activate the vitality of products and attach importance to crossover reinforcement skills to promote the great development.Miao embroidery in western Hunan should be inherited in the contemporary aesthetic culture,in the guidance of core socialist values,in the promotion of the core spirit of Miao embroidery art,and in the people's creation of a better life.