影游融合、想象力消费与美学的变革--论媒介融合视域下的互动剧美学

Film-Game Integration,Imagination Consumption and Aesthetic Reform——On the Aesthetics of Interactive Drama from the Perspective of Media Convergence

“媒介融合”时代离不开技术的支撑,带来了文化与美学的深刻变革。游戏作为重要的新媒介,具有互动性、体验性、沉浸性、身份匿名性与自我掌控性等美学特质,强力影响着人们的生活、消费需求与价值理念。“影游融合”作为一种重要的新媒体艺术形态,具有“身体介入影像”的美学特质,是青少年进行“象征性权力表达”的符号,具有意识形态再生产功能。互动剧是近年“影游融合”的一种重要形态,因其满足青少年受众的想象力消费需求而引人注目。其所呈现的新美学给接受美学理论带来了新的“挑战”,例如“只读”性文本变为“可写”文本、游戏文本;接受主体的身份从被动鉴赏变为了主动参与的游戏玩家;其想象力新美学则提供给受众一种“创造想象—满足想象”即刻反馈式的想象机制与想象空间。

The era of“media convergence”cannot be separated from the support of technology.“Media convergence”has brought profound changes in culture and aesthetics.As an important new medium,games have such aesthetic characteristics as interactivity,experience,immersion,anonymity and self-mastery.The game strongly affects people,s life,consumption demand and value concept.As an important new media art form,“film-game integration”has the aesthetic characteristics of“body-intervention image”,it is the“symbol”of teenagers“symbolic power expression”and has the function of ideological reproduction.Interactive drama is an important form of“film-game integration”in recent years,it is eye-catching because it satisfies the imagination consumption demand of the young audience.The new aesthetics presented by interactive drama poses a new“challenge”to the theory of“receptional aesthetic”,for example,“read-only”text becomes“writable”text,game text;the identity of the acceptor is changed from a connoisseur to a“gamer”;the new aesthetics of imagination in interactive drama provides the audience with an immediate feedback mechanism and space of“creating imagination—satisfying imagination”.