社会风险视野中网络舆情的生成、传播及其信息治理——基于新冠肺炎疫情网络信息的梳理与阐发

The Generation,Dissemination and Information Governance of Internet Public Opinions from the Social Risk Perspective—Based on the Analysis of Internet Information of COVID-19 Epidemic

社会转型期,我国的社会风险不仅是现代化的产物,也是现代性的后果。新时代,我国的社会风险就根源于工业化、市场化、城镇化、信息化和全球化发展的混合作用。从信息治理的视角来看,面对突发公共事件,我国各级政府和主流新闻媒体要正视对重大新闻予以高度关注和及时报道的正当性;健全新闻发布制度,提升新闻发言人的媒介素养;防止信誉危机逆袭和负面舆情与次生舆情的简单叠加;警惕标签化和带节奏的舆论偏向及其恶意信息消费嫌疑;防止出现煽情的“低级红”和无情的“高级黑”现象,大力倡导共情传播。

The social risk in China is not only the product of modernization,but also the result of modernity.In the new era,China’s social risks are rooted in the combination of industrialization,marketization,urbanizatio,informatization and globalization.From the perspective of information governance,in the face of public emergencies,Chinese governments at all levels and mainstream news media should face up to the legitimacy of paying close attention to and timely reporting major news,improve the press release system and the media literacy of news spokespersons,prevent the reverse attack of credit crisis and the simple superposition of negative public opinions and secondary public opinions,guard against the labeling and rhythmic bias of public opinion and the suspicion of malicious consumption,prevent the appearance of sensational“superficial socialist-minded”and ruthless“invisible discredit”phenomenon,and vigorously advocate the spread of empathy.