中国体育产业结构优化的机制、逻辑与路径

Mechanism,Logic and Path of China’s Sports Industry Structure Optimization

在供给侧结构性改革背景下,中国体育产业结构优化显得尤为重要。中国体育产业结构优化体现在4个方面:产值结构优化、就业结构优化、供给结构优化、需求结构优化。基于此,分析中国体育产业结构优化机制,理清中国体育产业结构优化逻辑,提出中国体育产业结构优化路径。分析认为:(1)中国体育产业结构优化机制是:通过调整影响体育产业结构的决定性因素,推进体育产业结构优化升级,以发挥体育产业结构优化效应,促进体育产业高质量发展。(2)中国体育产业结构优化逻辑是以促进体育产业内部各业态关联深化和平衡发展为要求;以推进体育产业结构合理化和高级化为方向;以促进体育产业产生经济效益为重点;以满足消费者的体育消费需求为目标。(3)中国体育产业结构优化要求是创造体育产业发展条件,优化方向是确定体育产业的主导产业,优化重点是推进体育产业内部各业态平衡发展,优化目标是增加体育产品和体育服务的有效供给。

Under the background of supply side structural reform,the optimization of China’s sports industry structure is particularly important.The optimization of China’s sports industrial structure is reflected in four aspects:output structure optimization,employment structure optimization,supply structure optimization,and demand structure optimization.Based on this,the optimization mechanism of China’s sports industry structure is analyzed,the optimization logic of China’s sports industry structure is clarified,and the optimization path of China’s sports industry structure is proposed.The analysis shows that (1)the optimization mechanism of China’s sports industry structure is:by adjusting the decisive factors affecting the structure of the sports industry,promote the optimization and upgrading of the sports industry structure,so as to give play to the optimization effect of the sports industry structure and promote the high-quality development of the sports industry;(2)the optimization logic of China’s sports industry structure is to promote the deepening and balanced development of the relations among various forms within the sports industry;to promote the rationalization and advancement of sports industrial structure as the direction;To promote the sports industry to produce economic benefits as the focus;To meet the needs of consumers for the goal of sports;and (3)the optimization requirement of China’s sports industry structure is to create conditions for the development of the sports industry,the optimization direction is to determine the leading industry of the sports industry,the optimization focus is to promote the balanced development of various forms within the sports industry,and the optimization goal is to increase the effective supply of sports products and sports services.