基于电子商务模式解决蒙自石榴销售存在的问题和对策建议

Solving the problems and countermeasures of Mengzi pomegranate sales based on e-commerce mode

近年来,在“互联网+”快速发展的背景下,云南省蒙自市以电子商务进农村综合示范项目为突破口,全面推动和鼓励大众创业、万众创新。但由于人才不足、技术缺乏等因素,导致蒙自农村电子商务发展存在一定困难。分析了蒙自石榴电商发展现状,通过实地走访、查阅资料等方法发现蒙自石榴电商发展中存在的问题,并提出相应的对策与建议。

In recent years,under the background of“Internet plus”rapid development,Mengzi city in Yunnan province took e-com⁃merce into rural comprehensive demonstration project as a breakthrough,and comprehensively promoted and encouraged public entre⁃preneurship and innovation.However,due to the lack of talents,technologyand other factors,there were some difficulties in the devel⁃opment of rural e-commerce in Mengzi.This study analyzed the current situation of Mengzi pomegranate e-commerce development,found out the problems existing in the development of Mengzi pomegranate e-commerce through field visits,access to information and other methods,and put forward the corresponding countermeasures and suggestions.