影游融合演进历程及对策分析

Analysis of Evolution Process and Strategy of the Integration of Film and Game

影视和游戏作为文化产业的重要组成部分,因内容相通,为满足受众需求,在技术和商业的驱动下两者开始走向融合,出现了游戏影视化和影视游戏化的融合形式,并催生了引擎电影、游戏电影等新的艺术形式。目前,影游融合的进程进一步加快,出现了互动视频、真人游戏作品等形式,但也存在内容质量有待提高、版权纠纷依然存在、受众身份较难转变等问题,故提出了坚持内容为王、实行强强合作、完善法律体系、培育受众市场的建议,以期为促进两者的深度融合提供理论支撑。

As important parts of the cultural industry,film and game share similarities in content.In order to meet the needs of the audience and driven by technology and commerce,the two gradually have been merging with each other,which inspires new art forms such as machinima and game movies.At present,the further integration of the two has emerged in the form of interactive videos,liveaction games and so on but there are also some problems such as improvement of content quality,copyright disputes,and the difficulty of audience identity change.In response to these issues,it puts forward suggestions on insisting on content as the core,implementing cooperation,upgrading the legal system,and cultivating the audience market,in order to provide theoretical support for the deep integration of Film and Game.