贫困地区电商扶贫平台发展存在的问题及对策研究

Problems and countermeasures in the development of E-commerce poverty alleviation platform of poor area

在分析电商扶贫模式与特征基础之上,以中国社会扶贫网电商平台为例,分析电商扶贫平台存在的问题。研究发现,电商扶贫平台大数据技术使用贫乏,未充分发挥数据再利用价值,品牌意识较为薄弱,商家培训工作有待提高。据此,提出了电商扶贫平台应加强运营与大数据相结合的力度、通过培训提高商家商业素养、深度挖掘地区特色、打造“一区一品牌”的对策建议。

Based on the analysis of E-commerce poverty alleviation model and characteristics,China social poverty alleviation net⁃work was took as an example,and the problems existed in the E-commerce poverty alleviation platform were analyzed.Firstly,the Ecommerce poverty alleviation platform of poor area was weak in using big data technology,the platform did not make full use of big da⁃ta.Secondly,the platform had weak brand awareness.Thirdly,business training needed to be improved urgently.At last,four counter⁃measures were put forward.The platform should strengthen the combination of operation and big data,improve the business literacy through training,mine regional product characteristics deeply,and create unique brands for each area.