城市化、社会网络与农民工自雇创业:以平邑县油篓村为例

Research on Urbanization,Social Network and Self-employed Entrepreneurship of Migrant Workers:Taking Youlou Village in Pingyi County as an Example

遵循“理论—实践—理论”的研究路径,基于现实情况和方法适用性考虑,选取山东省平邑县油篓村煎饼创业为农民工自雇创业的典型案例,探究城市化和社会网络对于农民工自雇创业的重要作用。研究结果表明:持续的城市化进程为农民工自雇创业创造了必要的刚性市场需求,保持了市场的均匀性,避免了恶性市场竞争并提供了市场尝试机会,农民工自雇创业也进一步推动了城市化发展;社会网络对农民工自雇创业的直接效应是降低创业资源获取成本,间接效应是创业的示范作用和创业风险的转移。据此提出了引导社会资本进入、将农民工纳入城市建设体系、强化社会网络以及加强品牌建设的政策建议。

Firstly,this paper analyzes the case of pancake entrepreneurship in Youlou Village in Pingyi County,which is the typical representative of self-employed entrepreneurship of migrant workers.Secondly,following the research path from theory to practice to theory,this paper explores the important role of urbanization and social network for self-employed entrepreneurship of migrant workers.The results show that:the continuous urbanization process creates the necessary rigid market demand for the self-employed entrepreneurship of migrant workers,maintaining the market uniformity,avoiding the vicious market competition and providing the market trial opportunity;the self-employed entrepreneurship of migrant workers also further promotes the development of urbanization;the direct effect of social network on self-employed entrepreneurship of migrant workers is to reduce the cost of obtaining entrepreneurial resources,while the indirect effect is the demonstration role of entrepreneurship and the transfer of entrepreneurial risk.Based on the above two conclusions,it finally puts forward some policy suggestions to guide the entry of social capital,bring migrant workers into urban construction system,strengthen social network and strengthen brand building.