5G背景下农村电商企业运营模式优化路径分析

Analysis on the Optimization path of Rural E-Commerce Enterprise Operation Mode under the 5G Background

在5G信息技术产业背景下,传统农业迎来了新的发展和变革,电商模式改变了传统农业产销渠道,促进了传统农业转型升级,通过构建产业链上下游联盟模式,农村电商消费和供给模式都呈现出快速发展态势。本文基于目前我国农村电商企业发展现状及发展趋势,深入研究5G信息化背景下给农村电商企业带来的机会与挑战,并提出通过构建双向互动交流模式、整合聚集多方力量、补齐建设物流设施短板、充分运营农村电商政策等对策措施来推进农村电商发展。

Under the background of the 5G information technology industry,traditional agriculture has ushered in new developments and changes.The e-commerce model has changed the traditional agricultural production and marketing channels and promoted the transformation and upgrading of traditional agriculture.Through the construction of the upstream and downstream alliance model of the industrial chain,rural e-commerce Both consumption and supply patterns are showing rapid development.Based on the current development status and development trend of rural e-commerce enterprises in my country,this article deeply studies the opportunities and challenges brought to rural e-commerce enterprises under the background of 5G in formatization,and proposes to build a twoway interactive communication mode,integrate multiple forces,and complement the construction Countermeasures such as shortcomings of logistics facilities and full operation of rural e-commerce policies to promote the development of rural e-commerce.