蚕桑丝绸文化与乡村旅游业的融合

Integration of sericulture silk culture and rural tourism

蚕桑丝绸的生产与销售在我国已经有几千年的历史,销售范围早已覆盖世界各地,这也从侧面证明了我国蚕桑丝绸的生产能力。诸多国家都不同程度、在不同时间兴起过蚕桑丝绸产业。但是随着社会经济的发展,世界各国先后走上工业化的道路,尤其是重工业的发展受到了更高层次的重视,无论是发达国家还是发展中国家,蚕桑丝绸之类的手工业和轻工业逐渐衰落。在我国社会经济发展模式转型期间,由于蚕桑丝绸产业的利润较低,不少发达地区的农桑产业正在逐渐丧失蚕桑丝绸业的发展动力和竞争优势。但是,蚕桑丝绸业的发展并没有走到尽头,尤其是近年来,习近平主席在访问西亚各国时,提出重建“丝绸之路”的伟大构想,蚕桑丝绸业发展依托于乡村旅游模式焕发出新的活力。文章通过消费者、生产者和政府3个角度,对蚕桑丝绸业的重建、蚕桑丝绸文化与乡村旅游业的融合策略进行探索。

The production and sale of sericulture silk has been in our country for thousands of years,and its sales scope has already covered overseas countries.However,with the development of social economy,many countries have embarked on the road of industrialization,especially the development of heavy industry has been paid more attention to,whether in developed or developing countries.Handicrafts such as sericulture and silk and light industry gradually declined.During the transformation of China’s social and economic development model,due to the low profit of sericulture silk industry,many developed areas of agricultural mulberry industry are gradually losing the development power and competitive advantage of sericulture silk industry.But the development of sericulture silk industry has not come to an end,especially in recent years,when President Xi Jinping visited the countries of Western Asia,he puts forward the great idea of rebuilding the“Silk Road”.The development of sericulture silk industry depends on the new vitality of rural tourism mode.Therefore,the article will explore the reconstruction of sericulture silk industry,the integration strategy of sericulture silk culture and rural industry through three angles:consumers,producers and governments.