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美团外卖平台入驻商家月销售量的影响因素研究

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摘要 本文对美团外卖APP上入驻商家的相关信息进行搜集,共获取529条有效数据,使用OLS实证研究了影响美团外卖入驻商家月销售量的关键因素。研究发现:评论总数及总评分对月销售量在统计上具有显著的正面影响;配送时间对月销售量在统计上具有显著的负面影响;起送价格的影响不显著。进一步研究发现,好评、差评及包装评分均对月销售量在统计上具有显著正面影响;口味评分对月销售量在统计上则不显著。
出处 《商场现代化》 2020年第22期1-3,共3页
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