乡村公共数字文化服务中用户信息规避行为研究

Research on User Information Avoidance Behavior of Public Digital Cultural Services in Rural Areas

通过田野调查法和半结构访谈法收集资料,运用扎根理论揭示公共数字文化服务情境下乡村用户信息规避行为的影响因素,在编码过程中构建了涵盖个人、环境、信息、技术的PEIT信息规避行为模型。最后从营造文化环境、丰富信息服务、完善技术支撑、提升服务能力四个方面提出建议措施以弱化乡村用户的信息规避行为,为乡村公共数字文化服务效能提升提供实践方案。图1。表6。参考文献54。

This paper first collects data through field survey and semi-structured interview,and uses grounded analysis method to reveal the influencing factors of rural user information avoidance behavior in the context of public digital cultural services.In the coding process,a PEIT information avoidance behavior model covering person,environment,information,and technology is then constructed.Finally,this paper proposes that four aspects shall be considered to weaken information avoidance behavior of rural users:creating a cultural environment,enriching information services,improving technical support,and enhancing service capabilities,so as to provide practical solutions for improving the efficiency of rural public digital cultural services.1 fig.6 tabs.54 refs.