浅析农村物流最后一公里配送问题--以江苏沭阳农村地区为例

The Problem of Last Kilometer of Delivery in Rural Logistics--Take the Rural Area of Shuyang,Jiangsu Province as an Example

随着电子商务的遍及,农村也迎来了物流热潮。但是“如何将快递高效的送到客户这里”一直是农村市场物流配送末端的问题。文中将运用实地调研、问卷分析、PEST模型等方法对农村物流存在的问题进行探讨,并针对农村自身的特点提出一些关于物流配送建议。

With the speed of e-commerce,the logistics boom also happens in the countryside.However,a problem of how to efficiently deliver packages to customers remains unsolved in the logistics distribution in rural markets.This paper will probe into the problems in the logistics distribution in rural markets.Different methods,such as field research,questionnaire analysis and PEST model will be used to analyze the problem.According to the characteristics of the rural markets,the paper also puts forward some suggestions for the logistics distribution.